Ranking on the first page of Google for “digital marketing” is a challenging but rewarding goal. It can help you attract more traffic, leads, and customers for your business. However, it also requires a lot of effort, strategy, and patience. Here are some tips to help you rank on the first page of Google for “digital marketing”:
- Target long-tail keywords: “Digital marketing” is a very broad and competitive keyword. It’s unlikely that you can rank for it unless you have a very authoritative and popular site. Instead, you should target more specific and less competitive keywords that are related to digital marketing, such as “digital marketing strategies for small businesses” or “digital marketing trends in 2022”. You can use tools like Ahrefs Keyword Explorer1 or Google Keyword Planner1 to find relevant long-tail keywords for your niche.
- Create skyscraper content: This is a technique where you find the best content on your topic, and then create something even better. For example, if you want to rank for “digital marketing strategies for small businesses”, you can look at the top-ranking pages for that keyword, and then create a more comprehensive, up-to-date, and engaging guide that covers more strategies, examples, and tips. You can use tools like Ahrefs Content Explorer1 or BuzzSumo1 to find the most popular content on your topic.
- Be a prolific content creator: If you want to rank on the first page of Google, you need to publish regularly. This means periodically creating new content, whether blog posts, videos, or infographics. The more high-quality content you create, the better your chances of ranking in Google’s search results. You should also update your old content regularly to keep it fresh and relevant. You can use tools like Ahrefs Site Audit1 or Google Search Console1 to find and fix outdated or broken pages on your site.
- Participate in expert roundups: This is a type of content where you ask experts in your field to share their opinions or insights on a specific topic. For example, you can ask digital marketing experts to share their best tips or predictions for 2022. This can help you create valuable and authoritative content that attracts links, shares, and traffic. You can use tools like HARO1 or SourceBottle1 to find experts who are willing to contribute to your roundup.
- Focus on local SEO: If you offer digital marketing services in a specific location, you should optimize your site for local SEO. This means creating and claiming your Google My Business profile1, adding your location and service area to your site, getting reviews from your customers, and building citations on local directories. This can help you rank higher in Google’s local pack results, which appear at the top of the first page for location-based queries.
- Focus on on-page SEO: This refers to the optimization of your individual pages for your target keywords and user experience. You should make sure that your pages have descriptive and compelling title tags, meta descriptions, headings, URLs, and body text that include your keywords. You should also use images, videos, charts, and other visuals to make your content more engaging and informative. You should also improve your site speed, mobile-friendliness, navigation, and internal linking structure to make your site easy to use and crawl. You can use tools like Yoast SEO1 or Rank Math1 to help you with on-page SEO.
These are some of the tips that can help you rank on the first page of Google for “digital marketing”. However, there are many more factors and techniques that you can learn from resources like Ahrefs’ How to Rank Higher on Google1 or Moz’s Beginner’s Guide to SEO2. I hope this helps you get started with SEO and improve your site’s performance. 😊